Performance Mindset | Making a Difference…One Leader at a Time.
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22 Jan Making a Difference…One Leader at a Time.

Why now? Why leadership? I’ve had a great career in corporate America and it’s been a fun ride. While I haven’t always made the “popular” choice, whether it be switching positions, or switching companies, I can honestly say, there isn’t much I would change about the decisions I made and the companies I chose to work for.

But why choose now to become an entrepreneur? Well, I knew when I chose Entrepreneurial Studies as my major at Babson College over 20 years ago that one day I wanted to start my own business. But my Dad, whose opinion to this day I still value, impressed upon me how important it was to get experience first. To learn from others, both good and bad, how to conduct myself, how to win, how to lose, how to succeed and how to fail, before stepping into the deep, dark, depths of business ownership.

So at 21 years old I chose to enter the Management Trainee program with Enterprise Rent-A-Car, where I truly learned what it meant to have a strong work ethic, how to deal with difficult customer situations (yes, we took more reservations than we had cars for!) and how to dive right into leadership at a very young age. I loved it. Don’t get me wrong, it was crazy, but I loved it. Asking your employees to hustle for you when they haven’t eaten lunch, there isn’t a clean car on the lot, and there is a line of angry customers out the door is not an easy thing to do. But you realize pretty quickly that a good leader must show respect and appreciation to their employees – because a person who feels appreciated will always do more than you ever thought they were capable of – always.

After six years at Enterprise it was time to move on. With the experience I was armed with, I was now dangerous! Over the course of the next twelve years, I would manage over 150 individuals within four companies from overnight shipping and financial services, to background investigations and managed services. I would relocate my family four times and receive seven promotions. I worked for eleven direct leaders and countless second and third level leaders. Each leader taught me valuable lessons. Lessons that have molded me into the person I am today and have taught me the lessons I needed to build the company I have built today.

I did just what my Dad told me to do. I learned a lot from my own leadership experiences and from the managers and leaders I worked for. I worked for some amazing leaders and some not-so-great leaders. I learned how to win and how to lose, and I learned what success and failure felt like. To go through those experiences for close to twenty years is powerful stuff, and it is those experiences that have driven me to start my company, Performance MINDSET.

There are a lot of companies that can be wildly successful if they simply invest in their leaders – and companies that invest in their leaders are telling the rest of their employees that they CARE. Performance MINDSET will work with companies to build great leaders – and the company’s success will follow.

Beth Sinkus is the CEO and Founder of Performance MINDSET, a firm providing Leadership Workshops, Keynotes and Consulting engagements for organizations looking to recharge their leadership teams.

Please visit Performance MINDSET at